Friday, May 30, 2008

Market Watch - Top Growth Brands

There is a trade magazine for the beverage industry called Market Watch which gives a glimpse into the global reality of the beer, wine and liquor world.  This magazine reports on major brands and follows new releases, trends and growth. The April issue with "hot brands" from 2007 is a real eye opener.  At Wine Authorities we work with wines on a smaller scale.  Sometimes we buy a wine that is very limited, perhaps as little as 10 cases available, or perhaps we buy 50 or 75 cases of 2,000+ available.  

Looking at the top growth wine brands for 2007 is staggering.  These are wines which had the largest increases in their sales of 9 liter cases (12 x 750 ml bottles) over their 2006 depletions.  Here are the top 10 brands for growth:
  1. Peter Vella (Gallo) 5,940,000 cases [that's almost 6 million cases!]
  2. Barefoot Cellars (Gallo) 4,000,000
  3. Foxhorn (Wine Group) 2,950,000
  4. Chateau Ste. Michelle (Ste. Michelle Wine Estates) 1,760,000
  5. Crane Lake (Bronco) 1,200,000 [Bronco also makes Two Buck Chuck for Trader Joe's]
  6. Smoking Loon (Don Sebastiani & Sons) 1,190,000
  7. CK Mondavi (C Mondavi & Sons) 1,190,000
  8. Fish Eye (Wine Group) 950,000
  9. Sterling Vintner's Collection (Diageo Chateau & Estate) 900,000
  10. Black Box (Constellation Brands) 795,000
Other brands on the top growth list frequently seen in NC are Estancia, Rodney Strong, Mirassou, La Crema, Pepperwood Grove, Chateau St. Jean, Menage a Trois, Toasted Head, Concannon, Foxbrook, Simi, Castle Rock, Red Truck, Edna Valley, Big House, McManis, 3 Blind Moose and Gnarly Head to name a few.

Keep in mind these brands are not necessarily the top selling wines.  These are just the top brand increases for 2007.  It's scary.  Why?

Let's say you make a great apple pie by hand, taking care to select the apples, peeling the apples, make the crust with the best ingredients, use the freshest spices, etc.  Now make 5 pies.  Okay, it's do-able.  It will take time but it can work.  Now make 100 pies or 1,000 pies.  How do you do it and be sure they all come out, they all look the same, they all taste the same?  Maybe you buy pre sliced apple cinnamon filling, buy par baked crusts and bake them in an assembly line oven.  Will the quality be the same? Probably not.  -Salamanzar

3 comments:

oakleyses said...

michael kors outlet, louboutin shoes, louis vuitton outlet, oakley sunglasses, longchamp outlet, louis vuitton, ray ban sunglasses, tiffany and co, prada handbags, oakley sunglasses cheap, kate spade outlet, oakley sunglasses, coach outlet store online, polo ralph lauren, michael kors outlet online sale, michael kors outlet, louboutin, michael kors outlet, longchamp handbags, nike shoes, coach factory outlet, air max, longchamp handbags, kate spade handbags, louis vuitton outlet, louis vuitton outlet stores, polo ralph lauren outlet, air max, prada outlet, coach purses, burberry outlet, nike free, jordan shoes, michael kors outlet, gucci outlet, chanel handbags, louboutin outlet, burberry outlet, tory burch outlet, true religion jeans, ray ban sunglasses, christian louboutin, coach outlet, louis vuitton handbags, michael kors outlet, tiffany and co, true religion jeans

oakleyses said...

louis vuitton uk, air max pas cher, timberland, polo lacoste, hogan outlet, air max, longchamp, polo ralph lauren, michael kors, hollister, north face, barbour, air jordan, sac louis vuitton, true religion outlet, nike free, lululemon outlet online, nike blazer, nike roshe run, nike tn, nike free pas cher, louboutin, air force, michael kors, sac louis vuitton, vanessa bruno, ray ban sunglasses, ralph lauren, nike roshe, hollister, true religion outlet, converse pas cher, sac burberry, north face, longchamp, sac hermes, mulberry, oakley pas cher, hollister, new balance pas cher, air max, sac guess, nike huarache, vans pas cher, abercrombie and fitch, sac longchamp, ray ban pas cher, louis vuitton, nike trainers, michael kors pas cher, nike air max

oakleyses said...

air max, canada goose, pandora charms, montre homme, iphone 6 cases, timberland boots, converse shoes, hollister, juicy couture outlet, moncler, juicy couture outlet, lancel, moncler outlet, canada goose, converse, supra shoes, moncler, swarovski, thomas sabo, moncler, pandora charms, vans, karen millen, ugg, ralph lauren, hollister, canada goose uk, moncler, coach outlet store online, ray ban, gucci, canada goose, parajumpers, moncler, air max, hollister clothing store, louboutin, toms shoes, ugg, baseball bats, swarovski crystal, oakley, moncler, links of london, wedding dresses, louis vuitton, pandora jewelry, rolex watches