Thursday, June 19, 2008
The "F" Word and the "C" Word
Customers are often surprised when they make their first trip to Wine Authorities and frequently use the F or C words. While I think they mean it complementarily, we don't like to hear "is this a franchise?" or "is this a chain?"
I think it's because of the way the store is presented. Folks are not used to an independent wine shop looking clean, being organized, having proper signage and appearing bright and colorful. I am not saying that a franchise or chain is a bad thing. If we can spread the word about estate-grown wines by having multiple stores, then we are all for that. Unfortunately we have seen many wine chains & franchises come and go, that we don't want to be a part of that group. If we do go in that direction one day, we will certainly be TOTALly different.
So if you come in, know that it's just two guys from Durham with a passion for wine and a need to support farmers who grow grapes and make their own wine. -Salamanzar