Sunday, December 7, 2008

Way Over Due

Hi there and I apologize for the blog being left behind in the last month.  We are way over due for an entry.  November and December are the two busiest retail wine months and while that's not a great excuse, it's our reality.  

The "State of Things" radio show's impact has been tremendous and we welcome all the new customers streaming in from around the Triangle and beyond.  We are truly flattered and humbled by the number of people who have come to the store because they heard us on the radio and actually thought we sounded all right.  As our good friend Sally put it, "we really have a face for radio."  

More importantly we are getting our message out.  We make no claim that all things corporate are bad.  Heck we are an LLC and the wineries we represent are for-profit entities.  It's also difficult for someone to change paradigms when there is not immediate physical evidence to prove the contrary.  If we had a bottle of wine with an ingredient list that read like a Twinkie wrapper vs. a second bottle which stated, "made from grapes," the evidence would be compelling.  Or if we had a person take a sip of wine and immediately start to convulse and then take a sip from another bottle and feel fine, we would really have something.  But the reality is that we eat and drink things which don't necessarily have immediate short term effects and therefore we don't really see the harm or necessarily believe the item is "bad" for us even though long term effects can be considered harmful.

Probably the most compelling evidence we see on a day to day level are the people who claim no headaches or ill effects while drinking wine in small towns of Europe, but have serious side effects when coming back to the States and drinking a large corporate wine from a grocery store.  We all have our sensitivity levels and tolerance levels.  Some feel it, some don't.  

The simple beauty of wine is that you actually can make it from grapes.  Using the other additives are not necessary.  That should be argument enough.  For example, if you could buy an apple pie made from apples, flour, butter, sugar and spices vs. the pie made with loads of stabilizers, emulsifiers, and preservatives, and they both taste good, both cost the same, why choose the chemically added pie?

Maybe we need to have a 30 day challenge.  If you currently drink some of the big brand wines on a regular basis, try drinking anyone's small producer, family owned wine for 30 days and see how you feel.  Of course the opposite would work too, but I won't suggest drinking a Big Liquor Company (BLC) brand for 30 days.  I already know how you will feel.   Would John McEnroe be our spokesperson? - Salamanzar