Sunday, June 21, 2009

Fired up About Fred

I recently finished the May 18, 2009 issue of the The New Yorker Magazine which features an article titled "Drink Up" by Dana Goodyear on Fred Franzia, the man behind Bronco Wines (Two Buck Chuck, Crane Lake, etc. [see below]) Wow am I fired up. You need to read this article if you are interested in the business of wine. The article abstract is here. If you register with New Yorker, you can read it all. I don't know Fred personally, but Dana certainly paints a less than flattering image of the man. Fred is a business man and makes no apology for taking advantage of others' difficult times. His coarse language and approach to the business of wine is a reality. If you drink his wines you may be shocked at who you are supporting. In June Wine News, Fred just announced he is releasing a new wine, "Down Under by Crane Lake" starting in July. The wine will retail in the $3 range per bottle and he is bringing this Australian wine to the US to show that Americans have overpaid for Aussie wines for too long. That article can be found here.

Bronco Wine Company Brands
Albertoni Vineyards
Alexander and Fitch
Almond Creek
Bad Dog Ranch
Bears' Lair
Black Mountain
CC Vineyards
Cedar Brook
Charles Shaw, AKA Two Buck Chuck
Chateau California
Coastal Ridge
Coastal Vines
Congress Springs
Crane Lake
Down Under by Crane Lake
Domaine Laurier
Domaine Napa
Dona Sol
Douglass Hill
Down Under
Fat Cat
Forest Glen
Forest Hill
Grand Cru
Grove Ridge
Harlow Ridge
JW Morris
JFJ Winery
Napa Creek
Napa Crossing
Napa Landing
Napa Ridge
Napa River
Oak Vineyards
Pacific Oasis
Quail Creek
Quail Ridge
Raymond Hill
Rock Brook
Rutherford Vintners
Salmon Creek
Santa Barbara Crossing
Santa Barbara Landing
Sea Ridge
Silver Ridge
The California Winery
Thousand Oaks
Three Knights Vineyards



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